| The written word has become the face of many business relationships, the
factor that most determines our effectiveness and authority. We send out
hundreds of emails a week, employees depend on our memorandums for marching
orders, few ideas are sold without a Power Point presentation, complex
concepts must increasingly be argued through perfectly crafted white papers
or op-eds, and markets move on the language of research reports. |
The problem is that crisp, engaging writing is not taught in business school and the
ability to produce it is lacking in much of the business world. Most executives are forced to rely on
whatever writing skills they learned in college as well as their hunches about what good writing should be,
which puts them at a severe disadvantage. A poorly framed email can make clients (and employees) perceive
us in a lesser light; a memorandum that does not get to the point or includes a groaning error can elicit
giggles; slide shows that are incoherent and too
long can be a ticket to a long stay in middle management, while other, more
practiced and language confident executives get promoted. Better Business
Through Writing seminars and editing services solve all this.
What We Do:
- Conduct Writing for Business Seminars
- Ghostwrite Books, Newsletters, White Papers and More
- Prepare Annual Reports and Other Customized Publications
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IN THE NEWS: PLATINUM AND SILVER AWARDS, PLUS TABASCO AND MURDER
Jeffrey Rothfeder and Marek Fuchs were editors and writers of the Booz Allen Hamilton annual report which in 2007 won a Silver Award
from the League of American Communications Professionals, with the judges stating in their decision: "A high caliber narrative.
Great showcase in writing." The annual report’s written content also won the prestigious Platinum Award, the highest designation,
from the Association of Marketing and Communications Professionals.
"I highly recommend Jeffrey Rothfeder and Marek Fuchs ... always professional and reliable, Jeff's and Marek's
contributions to Booz Allen's annual report were very strong. Their editing and writing was on point in terms of
clarity, tone, and style and their competency at fulfilling the work requested made my job easier. Plus they are
great to work with. If you would like additional information about their work, feel free to contact me."
Cindie Baker
Senior Manager
Corporate Branding and Creative Services
Booz Allen Hamilton Inc.
Jeffrey Rothfeder's new book, McIlhenny's Gold, was recently reviewed by the Wall Street Journal. Click here to read the full review. |
 Coming soon:
A new book by Marek Fuchs. |
Better Business Through Writing principals:
Jeffrey Rothfeder and Marek Fuchs |
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